Introduction to Innovation and Entrepreneurship

創新創業基礎

Course description

The purpose of this course is to teach innovative and entrepreneurial thinking and interdisciplinary collaboration. Classes are conducted through presentations, group discussions and practical exercises. The course is suitable for beginners interested in related industries. Courses include expert sharing and practice examples of innovative ideas. The course will invite new generations of successful experts in the field of innovation and entrepreneurship to share entrepreneurial thinking, interact with students and inspire students to think. Students do not need to take relevant courses in advance. Course scoring criteria include project reports, attendance and discussions, and practical drill performance.

人本課程旨在傳授及討論各領域創新創業思維，以小組討論及與實務演練之方式上課。課程適合對於新創產業或創業有興趣之入門者修習。課程進行方式包括問題導向學習(PBL)，專家分享，及創新創意實例演練。課程將邀請創新創業領域之新世代成功專家分享創業思維，與學員互動，啟發學員思考。修課同學無需預先修習相關課程。 課程評分標準包括專案報告，出席與討論，及實務演練表現。

Course Objectives

  • The concept of innovation and entrepreneurship
  • The general issues and skills involved in entrepreneurship
  • Real cases of successful or failed projects

Instructor

 Asc. Prof. Torbjörn E. M. Nordling, Ph.D.
Asc. Prof. Wei-Shiun Chang, Ph.D

Teaching Strategies

How this course is going to be taught
  • Lecture 30% 30%
  • Discussion 30% 30%
  • Workshop 30% 30%
  • Presentation 10% 10%

Course material

Lecture notes, video presentations of some topics (freely available on YouTube), and the recommended references.

Course outline
  1. Course introduction
  2. Product design and Design Thinking
  3. Team building
  4. Introduction to the concept of a Minimum Viable Product
  5. Case study Amazon
  6. The why and what of Business model canvas and Lean canvas
  7. Case study Apple
  8. The why and what of Minimum Viable Product and Minimum Sellable Product
  9. Consumer insights: Questionnaire design and analysis
  10. Presentation of your canvas
  11. Case study Google
  12. Case study Facebook
  13. Venture finance: Corporate and equity structure
  14. The why and what of Pitching and Pitch decks
  15. Pitching workshop
  16. How to write a business plan
  17. Pitch presentation
References
  1. The Lean Startup, Eric Ries, http://theleanstartup.com/
  2. Lean analytics, Alistair Croll & Ben Yoskovitz, http://leananalyticsbook.com/
  3. Running Lean, Ash Maurya
  4. Scaling Lean, Ash Maurya
  5. The Lean Product Playbook, Dan Olsen
  6. Outliers: The Story of Success, Malcolm Gladwell
  7. The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell
  8. Zero to One, Peter Thiel

Course policy

  1. Participation 20%
  2. Presentation 30%
  3. Group projects 30%
  4. Assignments 20%

Course website